Greg Bartlett is a marketing expert, time-traveler and amateur magician. He made the trek from 2074 to share some insights with us and do a new version of the classic sponge-ball trick using transporter technology. Here's what we gleaned from our time with him....
1. Know your audience
If your target demographic is robots, avoid text with lots of squiggly letters. If you're designing an ad for a specific alien species, do your research - find out what colors their eyes are capable of seeing and how many dimensions they perceive.
2. Don't send a clone to a meeting
Disposable clones of yourself are great for cleaning out your garage or reading bed-time stories to your kids, but if you're thinking of sending a clone to a meeting with a client instead of going in person, think again. Clones do a great job of approximating the original, but their lack of an iris around their pupil is a dead giveaway. Your client will know you "cloned it in" and may feel like you don't take their business seriously.
3. Time travel is rarely worth it
Many people have tried to use time travel to gain a competitive edge, but few have really made it work. Traveling to the future to discover new trends before they happen sounds tempting, but the future is driven by the present, and the very act of introducing a new idea now may completely change its ability to catch on. Traveling to the past can be dangerous as well and may result in changes to the present that you haven't accounted for.
The safest way to use time travel for financial gain is to make it a one way trip. Gather up as much tech as you can, then go back in time and make a fortune. Don't bother coming back - you probably ruined the present.
4. Create a solid CTA when implanting thoughts in people's brains.
Ever since people began leasing out parts of their subconscious to ad-servers, the human brain has become one of the best places to advertise. But triggering a vague memory of your product or service whenever someone smells cookies doesn't equal conversions. A strong call to action is as important in synthetic thought marketing as much as it ever was on the internet.
5. Use transporter technology to create immersive experiences
Why settle for showing your target audience a hologram of your product when you can literally put it in their hands? But hands-on product demos are just the tip of the ice-berg. Try creating heightened emotional responses by transporting your audience to 100 feet in the air, then transporting them safely to the ground before they die, or whisk your user away to a foreign land, leave them there for years, allow them to re-build their life there and create real relationships or maybe even start a family. Then use a combination of transporter technology and time travel to bring them right back to where they were, and leverage the sense of longing they'll feel for their life that never was.