Every product has a story, and every story has a theme, and we’re out to find the central theme behind your product. We’re gonna go at the theme of your video like first-year lit majors knocking their heads on Moby Dick. And when we find that theme, we’re gonna go all Ahab on it, except without the dying at sea, but more like crafting a great story around that theme. Then we’re gonna wrap it around your product details but still make it fun like Socrates ripping into a Sophist in Plato’s Dialogues. Because we have that kind of tenacity. And also we have a wooden leg and a toga. Not on our bodies. There’s just some around the office somewhere.